Articles about Customer Relationship Management
See also Touchtone White Papers.
- A Roadmap to CRM Implementation and Management
MC|Press Online
Monday, May 12, 2008
By Joel Klebanoff - What Is CRM?
CRM Magazine
Article is from 2002 but if you need a basic understanding of CRM, this article is for you. - What's Really CRM?
CRM Today
The Peppers and Rogers Group surveyed a number of business leaders from companies that are at the forefront of CRM. One of the questions was "How do you define CRM?" - Integrating CRM and ERP
DestinationCRM.com
November 20, 2007
By Richard Smith, vice president, CRM strategy, Green Beacon Solutions - Predicting (Customer) Profitability
CRM Magazine
November 2007
By Colin Beasty - Breaking Down the Silos
CRM Magazine, July 2005
By Marshall Lager, Senior Writer - The 3 Biggest CRM Mistakes
CRMToday, April 13, 2005
By Richard F. Gerson, Ph.D., CMC, CPT - Interactivity: Crucial Pillar of CRM Strategy
CRMToday, March 16, 2005
By Jeanette Slepian, President, BetterManagement - Customer Relationship Management Can Work for You, But Does It?
TMCnet.com, December 10, 2004
By Camille Schuster - Systems Implementation: How CRM Is Different
destinationCRM, December 8, 2003
By Gregory Anicich, Independent Consultant focusing on business performance improvement through ERP and CRM implementations - Thinking CRM: How You Can Use Customer Relationship Management To Grow Your Business
CRMToday, Library
By Geoff Ables, President, Founder & Principal Consultant - Hidden Costs of Online CRM
CRM Daily, September 14, 2004
By Erika Morphy - CRM Best Practices: Planning the Rollout
CRM Daily, July 9, 2004
By Joe Outlaw - Optimized Field Service Management Drives Profits and Competitive Edge, Aberdeen Group Study Released
CRMtoday, July 9, 2004 - 1000% ROI For CRM!
SellingPower.com, June 7, 2004 (free registration required)
By Henry Morris, Group VP of Applications & Information Access - 2004 Global CRM Study
IBM Business Consulting Services (BCS) - Viewpoint: Don't Integrate, InTRAgrate
Unifying customer data will improve CRM results
destinationCRM, April 5, 2004
By Dave Baeder - Viewpoint: So, What is CRM Anyway? Everything.
destinationCRM, March 29, 2004
By Mike House -
Where to put your CRM investments
PDFzone, March 9, 2004 - CRM "To Go"
Computerworld, December 15, 2003
By Mark Hall - Editorial: Negative ROI on CRM – Are you Kidding?
CRM Today, September 26, 2003
By Ellen Reid Smith, Reid Smith & Associates, Inc. - Viewpoint: Improving Online Customer Relationships
The top-five functions to automatically build into your CRM strategy
destinationCRM, April 28, 2003
By Sanjay Parekh - Viewpoint: A Long-Term Term Approach to Customer Relationships
How to Create a Charter for Customer Care
destinationCRM, April 21, 2003
By David Weiss - Viewpoint: The Shortcut to ROI
Getting quick, measurable value from existing CRM infrastructure
destinationCRM, Feb. 10, 2003
By Lois Brown - Insight: Hype-Free CRM Success
4 Key Predictors of Success
destinationCRM, Feb.2, 2003
By Jason Flynn - Expert: End-user companies responsible for CRM failure
searchCRM.com, Sept 19, 2002
By Matt Hines, News Writer - Practical Tips for Successful CRM Implementation
DM Direct Newsletter, July 2002
By Arvind D. Shah - A Little CRM a Day Keeps the Liquidator Away
ClickZ Today, May 3, 2001
By Jason Bacharach - CRM Requirements Worth Fighting For
CIOupdate.com, October 15, 2001
By Arthur O'Connor, national columnist for eCRMGuide.com
"CRM can improve customer satisfaction, increase sales, and boost profitability, but it doesn't just happen. Read about some of the requirements for CRM success."
"CRM, or Customer Relationship Management, is a company-wide business strategy designed to reduce costs and increase profitability by solidifying customer loyalty."
"CRM is a business approach that integrates People, Processes and Technology to maximize the relations of an organization with all types of customers."
"The true value of CRM is to transform strategy, operational processes and business functions in order to retain customers and increase customer loyalty and profitability."
"Is it necessary? In many cases, these systems have been implemented separately and have functioned well that way for years. Why take on the added cost and risk of bringing them together?"
"Profitability is the ultimate determinant of a company's success or failure. Yet as crucial as this measure is, it remains a mystery to many management teams, especially at the level of customer profitability."
CRM done right: Executive handbook for realizing the value of CRM Get Adobe® Reader®